Nowadays, billions of garments are manufactured every year, and many of them are worn only a couple of times before being thrown out. Moreover, 71% of these garments are made with synthetic materials derived from fossil fuel, not only increasing pollution while they’re being manufactured but also increasing the release of toxic substances in the environment when they’re discarded.
COREVA™ is the only real alternative to synthetic fibres – a unique technology that allowed us to create the first stretch compostable jeans in the world. In fact, lab tests prove that within months these denim jeans not only biodegrade but actually become compost, fertilising the soil. And this is only the beginning of our journey towards a completely regenerative denim fabric, whose components can be recycled and transformed into new denim fabric. Towards a world where discarded garments will have a positive impact on our planet.
While in the local food kiosk in Milan, Alberto Candiani noticed, behind the counter, a sandwich wrapped with a curious elasticized string. When he discovered that it was entirely natural, he asked himself, “Would this work to make denim?” Five years and thousands of hours of research later, the COREVA™ technology was born.
Dream: A vision for the future of denim.
Development: Transforming intuition into innovation.
Sustainability: More than a fabric, circularity realised.
Rubber at its core.
It is well known that in the 1830s Charles Goodyear invented the formula to stabilize Hevea Brasiliensis (rubber), but not for the reasons many think. It is not a car-tire company he had in mind, but rather the innovation of floating life-preservers to help saving human lives at sea. He was driven to re-imagine Hevea Brasiliensis by the desire to have a positive impact. A feeling and path shared today by Alberto Candiani in his quest to innovate the denim industry for good.